How Using the Sales Process Increased My Sales by 60%

I recently finished writing my e-book “How to Make Selling Easy”, the lessons I learned while writing have really made a big difference for me when selling.
Before I started I thought I knew a lot about the sales process and about how sales is conducted, I had spent years in sales, I had read books, blogs, newsletters and so on.

When I started writing my own book I knew I had to test and adapt what I knew about my industry and other industries and try to find principals that could be used in any sales process, at least in an adapted form. When I used the methodology I was sharing in my book in my own sales everything wasn’t as easy as it seemed in print and it didn’t all fit into my method of selling.

I had to adapt
To use a proper sales process I couldn’t just “slap it on” to my current process. It took some work; new scripts, new ways of thinking and a more methodological mindset.
It required me to listen more to my customers and put their feelings and thoughts first.

It was difficult
But the response I got from my customers was overwhelming. I had been using a semi perfect sales process for years, the changes I made were first and foremost in the needs analysis, and my customers loved it. They felt more taken care of and liked the way I listened to their needs.

The Sales Process lets customers get their say
The start of the sales process is about learning your customers’ needs, wants, problems and how they function as people.

To learn this it requires you to listen, it requires you to respect your customers and use what you learn to better adapt the solutions you have to offer.

It also shows you if you really can help this prospect or not, I have noticed on multiple occasions that I couldn’t help a customer with the problems they were having, instead of masking it, I have been honest and told them so.
This has given me a lot of referrals because my customers feel safe that they can recommend my services because I will only help if I can.

It binds the sales process to the buying process
The most important thing I learned while studying the sales process was how the buying process in people works. How people react to an offer, think about a purchase, evaluate alternatives, rationalize and defend their choices.

The sales process ties in to every step;
People make decisions based on emotion and then justify their choice with logic.
The sales process is built to make a customer make the emotional decision to buy and then feed them logical reasons to justify with.
It also gives them a chance to defend their choices thanks to your follow up, along with a chance to buy again.

It helps you know when to ask for the order
Asking for the order, getting the contract signed, is a major hang up for most sales people, it is their biggest weakness and fear and at the same time the thing they feel they should be best at.

When using a proper sales process asking for the order is smooth, it comes naturally as a part of the process. You will know if you and your customers are on the same page using the tool, trial closes and the sales process almost makes you feel stupid for not asking, because it will be so obvious to ask.

It makes it all so much easier
It did take me time to adapt my own sales process to match the proper one, but once I had the difference was astounding, a 60% increase isn’t too bad and it doesn’t take me any extra effort, actually in many ways it is less of an effort.

Do not try to just slap it on or just use it exactly as stated in the book, try and adapt it to fit your style, your industry and your customers.
But if you do, it can make a real difference for your future.

Join our email course “Your Path to Your Dreams” (for free) and get a copy of “How to make Selling Easy” (also for free).


Related posts:

  1. Summary Article About The Sales Process
  2. Sales Process Part 2 – Prospecting
  3. Sales Process Part 8 – How to Create Loyal Customers
  4. Sales Process part 4 – Needs Analysis, Whats in it for me?
  5. Sales Process Step 1 – Activity Level
This entry was posted in Sales Personality - Core Values, Sales Process, Sales Techniques and tagged , , , , , , . Bookmark the permalink.

6 Responses to How Using the Sales Process Increased My Sales by 60%

  1. Excellent point you’re making here Daniel. I always try to keep this in mind when reading a blog post, sales book or when following a course.

    Look for things you can implement in your sales strategy and adapt them, not only to the industry you’re in, but also to the specific prospect. Different people ask for a different approach.

    Very solid advice again,

    • Daniel M. Wood says:

      Hey Wim,

      Thanks a lot my friend.
      I realized it when I was writing the book, I wasn’t doing everything I was teaching. It made a huge difference for my results when I made the shift and practiced what I preached.

  2. Doug Rice says:

    Great advice, Daniel. There is a lot of talk in the sales blogosphere about how hard you have to work to be successful in sales. Often, I would agree, hard work can tip the balance from merely successful to downright exceptional. However, following the right steps can make the process go pretty smoothly. Sometimes, we make it harder on ourselves than we have to.

    • Daniel M. Wood says:

      Hey Doug,

      I agree. I am very pro hard work but if you work hard while practicing the wrong things it won’t help anyway.

      What you need is first a good sales process then practice it by making as many sales calls as possible so that you become proficient at it.

      Great having you Doug!

  3. Hi Daniel,
    I’ve been recently thinking about selling quite a bit, since it’s a fascinating subject, because everybody does it but almost nobody likes to talk about it. That’s just another reason that confirms my belief that people are crazy:)
    Downloading your book right now and thank you:)

    • Daniel M. Wood says:

      Hey Derek,

      Hope you like the book.
      Sales is a very important subject. Whatever we do we have to sell ourselves, our products, our company or our ideas.

      Knowing how to sell opens a lot of doors.
      Please let me know what you think of the book :)

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