Book Review: From Good to Great by Jim Collins

You have probably heard about Jim Collins book From Good to Great.
After 5 years of research he and his team found truths about running a business that changed the way companies are built all over the world.

I am very disappointed that I just read this book, I wish I have read it years ago.
The lessons I learned where extremely valuable and not just when running a business. Just like Jim Collins says himself, the rules they found go for all development, he just uses organizations to illustrate it.

First who then what
This concept is very interesting in my eyes. It was one of the first things the team found. When making a change in a company you shouldn’t start with a grand plan and vision. You start with finding the right people and getting them onto the buss and get the wrong people off.

This works well in personal development as well. Before you start your journey, work on yourself. Improve your abilities, define yourself as a person and then open up and start on your path to success.

Confront the brutal facts
Most people and companies refuse to see truths that don’t fit within their beliefs. They just find statistics and truths that confirm what they believe, instead of looking for the facts that contradict.

If you are to succeed you need to know exactly what the truth is and act accordingly.

Hedge Hog Concept
This has made a big difference in my life.
The hedge hog concept describes how you can find exactly what you should do and what a company should work with. It generates a simple answer, which takes about 4 years to find.

The intersection of the three circles
Your passion
What you can be the best in the world at
Your economic denominator

When you find something that fits into all three, you have your hedge hog concept.
This has helped me define my personal mission and build on what I know and can do. It has helped me take enormous strides towards my success.

Do you work as a Manager, CEO or need to define your own personal mission this book is for you
If you want to learn more about how to run a business, what personality traits you need, how to build a team, how to define your mission and how to create a culture of discipline, you should definitely read this book.

I have just scraped the surface on the advice given in this book and on reading Jim Collins other book Built to Last very soon.

You can find it at
I really recommend you read this book, it will really help you in your future.


Related posts:

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  2. Book Review: Eat That Frog by Brian Tracy
  3. Book Review: The 7 Habits of Highly Effective People by Stephen Covey
  4. Book Review: Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs by Mohammad Yunus
  5. Book Review: What to do When You Become the Boss by Bob Seldon
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8 Responses to Book Review: From Good to Great by Jim Collins

  1. Timo Kiander says:


    Thanks for the tip :)

    Actually, this book is gathering dust in a copy room of our office. I’ll have to take a look at the book further.

    • Daniel M. Wood says:

      Hey Timo,
      Most of us own it, took me about 6-12 months to start reading it, but once I did I finished it in about 2 weeks. It is a great book.

      Let me know what you think :)

  2. Jk Allen says:

    Hey Daniel, In the past week, I’ve seen this book referenced on two other blogs. What this means to me is that I need to grab it this weekend when I take my trip to the bookstore.

    Thanks for the introduction and I know for a fact that seeing this 3 times in one week is a sure sign that I need to purchase it. I wish I had more insight to offer re: the book….but I will in the future.

    Thank you Daniel

    • Daniel M. Wood says:

      Hey JK,

      Talk about interesting timing, that we all mention it at once.
      Maybe it isn’t coincidence though, maybe just that many people recommend it.
      In any case, I am glad you are going to read it. Let me know what you think.


  3. Daniel, Good to Great is CLASSIC and I – like you – would recommend it to ANY leader. I actually got to see Jim Collins live a few years ago. I went to a Willow Creek Leadership Summit and he was one of the keynote speakers. What a powerful outlook he has.

    • Daniel M. Wood says:

      I would love to hear him speak about the subject. Reading is one thing, but if the speaker is good it makes a huge difference.

      Have you read his other book, Built to Last?

  4. I love to read books about successful people and successful companies. It’s not that I aspire to be a CEO of a large company but that good principles are universal and if they work in the business world, they will probably be applicable to most parts of my life.
    This is a book I’m going to pull off my bookshelf and reread. Thanks for the reminder.

    • Daniel M. Wood says:

      Hey Riley,

      You just hit on the point about personal development that I find most interesting. Everything is connected and the same principals are always active. What works in one part of life always works, what rules control one type of action always control the others as well.

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